The other day I read how one guy lost $4.000.000 because Google removed him from search engine. Sorry I forgot the name of the guy, if I find it I will update this post.
So basically what that tells you is that if your business depends on Google and other search engines to that extend its like Business ticking bomb when it will explode and ruing your business.
I recently (2 days ago) filed for LLC for my blog and I have given a though of “What if”
What if Google removes me from Google News?
What if Google marks my page as “Malware” because some hacker decided to place malicious code on my blog?
After so many “What if’s” I was not one bit terrified because I experienced that all in past 7 years of blogging. And I know how to deal with it.
If your business depends so much on search engines like Google, Bing, Yahoo start thinking about how much money, audience and customers would you lose if your business is not listed for certain keywords or not listed at all.
Don’t think what you would do then, think as if it will happen in next 5 minutes.
Who would you contact?
How would you find the problem?
How will you get removed pages back on search engines?
And most important which I will write about next, How many audience or customers do you have who talks highly about your business? (Word of mouth).
Back in 2009 when I was at the verge of success with blog called LiveCrunch, reaching million point two visitors per month, some hacker decided to place malicious code into my wordpress blog just moments later Google and all other search engines including Firefox (Mozilla) marked my blog as “Spam, Malware”.
You get that big fuc***ing banner with text like …Enter this website with confidence, there is known malware on this website that can harm your computer…
My website plunged 95% down!
The visit rate was horrifying.
Anyway, I took immediate actions: Cleaned Code from WP, Contacted all parties that marked my blog as spam. My site was operational 16 hours later.
The next day and almost month later my site of 1.2 million pageviews dropped to 700.000 because after they removed my site, keywords I ranked high for, ware taken by others.
Let me not bore you too much with my real life examples…
The message here is to you that you shall be prepared. You should not always count on SEO (Search Engine Optimization) and Search Engines to drive your traffic.
Word of mouth can’t be killed if you do good! It spreads like virus… and that is exactly what I am doing lately.
Fu** the SE’s I want to connect with my audience because they either chose to love me or hate me. But it’s our responsibility to be loved and gain that word of mouth confidence.
Your homework for business:
- If your business depends on Search Engines how would you minimize the workload and who you would contact for help?
- Gain more word of mouth in positive way of speaking
My name is Joe Hobot and I approve this message :)